From Customer to Guest
Five-Star-Hospitality for Retail und Automotive
"From Customer to Guest" is not just another sales training – it’s an intensive, hands-on workshop designed to help teams in premium retail and automotive turn every customer interaction into an unforgettable experience. Conducted directly in your showroom, participants can immediately apply what they learn in a real-world setting.
In just one day, your employees will discover how a simple mindset shift, systematic quality standards, and unique hospitality rituals can create emotional loyalty and make your brand truly tangible. Through interactive exercises, role-plays, and actionable takeaways, participants leave not just with knowledge, but with concrete steps to elevate every touchpoint and deliver a premium guest experience that leaves a lasting impression.
Target Audience:
Store managers, sales associates, product specialists, service advisors, sales managers, and CRM/customer experience professionals in premium retail and automotive showrooms.
Training Objectives:
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Mindset Shift: Move from traditional “selling” to emotional guest hosting.
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Experience Orientation: Understand the customer journey as a stage – from first contact to farewell.
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Quality & Standards: Systematically ensure a premium experience at every location, every day.
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Signature Moments: Create unique brand experiences that strengthen loyalty and drive sales.
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Behavioral Change: Achieve sustainable results through concrete, on-site actions.
